Moon Active values execution upon data driven decisions. The marketing analytics team embodies this through supporting overall user acquisition activities while developing fast, scalable, and impactful data analytics products to maximize marketing ROI.
As a team lead of the marketing analytics team, you will drive results through scalable data products in the landscape of mobile marketing.
- Partner closely with the head marketing and marketers to identify impactful business and marketing problems and translate them into structured analyses, actionable insights, and (in many cases) data products
- Managing and leading a team of marketing analysts
- Use exploratory data analysis techniques to identify meaningful relationships, patterns, or trends from complex data sets.
- Examine marketing performance and user conversion funnel data to identify opportunities to improve ROI
- Design experiments to test the validity of hypotheses around user acquisition strategy and user behavior
- Head a team of analysts, providing statistical and modeling guidance on their analyses and projects. Educate marketers and your fellow analysts on how to apply statistical rigor to their analyses and business recommendations