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Marketing Business Development

Marketing
Description

We are looking for a motivated, strategic, and energetic person to join our marketing team. Your duties will include driving offline marketing efforts which aim to effectively acquire and retain players, and create and maintain strategic business relationships with influencers who will actively promote our games and handle the operational side of the marketing department. You will be involved in performance-based, Offline and OOH marketing and ad monetization.

You will have an active part in establishing Moon Active’s presence in various countries, leveraging your resourcefulness to identify new potential collaborations that will grow our marketing activity.  

What you will do:

  • Work with the Head of Marketing to develop a marketing strategy oriented towards growth of the business by leveraging our game’s unique features
  • Manage all offline marketing activities
  • Develop a strong relationship with our new and existing influencer-partners from around the globe
  • Establish and communicate marketing plans for our offline and influencer marketing activities
  • Collaborate with digital marketing and social media teams to support Influencer programs
  • Assist in generating creative briefs which align to the brand strategy of our games
  • Manage internal and external deliverables of marketing creative
  • Lead and identify monetization strategies for the game’s ad placements
  • Establish, negotiate, and maintain partnerships with direct advertisers
Requirements
  • Extensive knowledge of the media and marketing business, demonstrating a depth in performance-based marketing
  • Highly analytical, creative mind, and strong communication skills
  • Possesses a desire for excellence and a passion to succeed in a fast moving and ever-evolving environment where everyone is expected to be hands-on
  • Excellent written and verbal communication skills in English
  • Understands mobile games and can facilitate a discussion about the subject
  • Strong negotiator that can influence and inspire partners
  • Experience with or exposure to free-to-play mobile games
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