Moon Active is a Tel Aviv based mobile games startup with millions of players worldwide.
As we expand we're looking for a motivated and ambitious Marketing Analyst to join our rapidly growing studio.
As a Marketing Analyst Intelligence At Moonactive:
You will drive results through scalable data products in the landscape of mobile marketing.
Partner closely with the head marketing and marketers to identify impactful business and marketing problems and translate them into structured analyses, actionable insights, and (in many cases) data products.
Use exploratory data analysis techniques to identify meaningful relationships, patterns, or trends from complex data sets.
Examine marketing performance and user conversion funnel data to identify opportunities to improve ROI.
Design experiments to test the validity of hypotheses around user acquisition strategy and user behavior.
Provide statistical and modeling guidance to fellow marketers and help them apply statistical rigor to their analyses and business recommendations
BA in statistics, applied math, engineering, or other quantitative discipline (MA – an advantage)
At least 3+ years work experience analyzing large datasets in an analytics or product centric role
True passion for understanding consumers mobile games behaviour and tolerance for ambiguity
Strong SQL with experience in querying large, complex data sets
Strong Excel skills
High-level analytical skills, deep toolkit of statistical techniques and know how to pick the appropriate tool for the challenge at hand
Ability to turn complex concepts into actionable recommendations
Experience in marketing analytics or a digital/performance marketing role – an advantage